The reselling economy exploded after 2020, and Vinted has emerged as the platform dominating Europe. With 75 million users across 16 countries, it's not just a marketplace—it's a goldmine for anyone willing to learn the system.
Unlike traditional retail or freelancing, Vinted requires zero upfront investment in product development. You're not creating anything from scratch. You're simply connecting undervalued items with buyers who'll pay premium prices for them.
Here's why 2025 is the perfect year to start. The secondhand fashion market is projected to reach €218 billion globally by 2026, according to ThredUp's annual resale report. European consumers are shopping sustainably more than ever, and platforms like Vinted make it frictionless.
The barrier to entry is laughably low. You need a smartphone, €20 for your first thrift run, and 2 hours per day. That's it. No business license, no warehouse, no complicated tax setup until you're making serious money.
Compare that to dropshipping (saturated and margin-squeezed), affiliate marketing (takes 12+ months to gain traction), or content creation (algorithm roulette). Vinted reselling gives you cash flow within 72 hours of your first listing.
But here's the catch: most people quit after 3 weeks because they don't understand the fundamentals. They list random items, price them wrong, and wonder why nothing sells. This guide will make sure that's not you.
I started reselling on Vinted in March 2021 with €50 and a garage full of junk I was going to donate anyway. My first sale was a Zara blazer I bought for €1.50 at a charity shop. It sold for €18 within 6 hours.
That moment changed everything. I realized I'd stumbled onto a legitimate business model, not just a way to declutter. By month 3, I was averaging €800/month profit. By month 12, I hit my first €5,000 month.
Fast forward to 2024: my Vinted operation generated €147,000 in revenue across two accounts. After costs (inventory, shipping materials, petrol, subscription), I netted €91,000. That's more than most corporate jobs pay, and I work 4 hours daily.
I'm not special. I don't have a fashion degree or rich parents funding inventory. I just followed a system, tested relentlessly, and scaled what worked. The exact blueprint you're about to learn is the same one that took me from broke to financially free.
The best part? This isn't passive income fantasy nonsense. Every euro I mention is trackable in spreadsheets, PayPal statements, and Vinted analytics. I'll show you proof, not hype.
If you're reading this, you're already ahead of 99% of people who'll never take action. Let's turn your curiosity into cash.
The biggest mistake beginners make is trying to sell everything. You become the "random stuff shop" that nobody trusts. Winners pick a niche and dominate it.
Your niche should pass 3 critical tests before you commit. First, the High-Volume Test: search your niche on Vinted and filter by "Sold items." If fewer than 500 items sold in the past 30 days, it's too small. You want thousands of monthly sales proving demand exists.
Second, the Margin Test: visit charity shops and calculate the math. Can you buy items for €1–€3 and sell them for €15–€40? If your cost exceeds 20% of your selling price, the niche won't scale. You need room for shipping, fees, and profit.
Third, the Passion Test: will you enjoy photographing, researching, and talking about these items daily? If vintage band tees bore you to tears, don't choose that niche. Burnout kills more reselling businesses than bad inventory.
Here are the top-performing niches in 2025: Y2K fashion (anything 1995–2005), designer denim (Levi's 501s, Diesel, G-Star), vintage sportswear (Nike, Adidas, Champion hoodies), cottagecore aesthetics (flowy dresses, embroidered tops), and tech-adjacent streetwear (cargo pants, utility vests).
Test your niche with a €20 pilot batch. Buy 10 items in one category and list them with optimized photos and descriptions. If 7+ sell within 14 days, you've found your goldmine. If not, pivot immediately.
Never fall in love with inventory that doesn't sell. This is business, not a personal collection.
Sourcing is where amateurs lose money and pros print it. Your goal is €0.50–€2 per item, sold at €12–€35. That's a 6x–70x markup after costs.
Charity shops are your foundation. Visit 5 locations weekly in rotation so you're always seeing fresh inventory. Go on weekday mornings (Tuesdays and Wednesdays are best) when shelves are restocked and competition is low. Avoid Saturdays—you'll fight tourists and hobby resellers.
Learn to speed-scan racks. Don't browse like a customer. Train your eyes to spot brand tags, fabric quality, and condition in 2 seconds per item. I can clear a 50-meter clothing rail in 7 minutes and leave with 15 profitable pieces.
Textile recycling banks are an underground goldmine. These are the big metal bins in supermarket car parks where people dump clothes. In some EU countries, it's legal to take items before collection. Check your local laws, but I've sourced €3,000+ worth of inventory from these for free.
Facebook Marketplace and local Buy Nothing groups offer bulk lots. Someone cleaning out their wardrobe will sell 30 items for €20 just to get rid of them. You'll keep 8 winners and donate the rest. That's €2.50 per sellable item.
Clearance bins at TK Maxx, Primark, and outlet stores occasionally have new-with-tags items for €2–€5. Flip them on Vinted for €15–€25. People assume it's secondhand and don't realize they're getting brand-new stock.
Never buy items with stains, holes, or broken zippers unless you can repair them in under 5 minutes. Your time is worth more than saving a €1 shirt.
Pricing is 80% psychology, 20% math. Underpriced items signal low quality. Overpriced items collect dust. You need the Goldilocks Zone.
Start with the Market Research Method: search your exact item on Vinted (brand + style + condition). Filter by "Sold items" and note the average sold price of the last 20 listings. That's your baseline.
Now add 15–20% to that baseline if your photos and description are better than average. Buyers pay extra for professionalism. If comparables sell for €20, list at €23–€24.
Use the 10x Cost Rule as a safety check. If you paid €2 for an item, you should list it for €20 minimum. If you can't confidently charge 10x, don't source that item again.
Implement psychological pricing triggers: €19 converts better than €20. €24.50 feels deliberate and researched. Round numbers like €15 or €25 work for basic items, but quirky prices like €18 or €27 work for unique pieces.
Bundle pricing is a cheat code. Three mid-tier items listed individually might sell slowly at €12 each. Bundle them for €30 with "Capsule Wardrobe Deal" in the title, and they'll move in 48 hours. Buyers love feeling like they got value.
Avoid the race to the bottom. If 10 sellers are listing the same Zara top for €8, don't list at €7.50. List at €14 with better photos and a story ("Only worn once for a wedding, like new!"). You'll attract serious buyers who filter out the cheapies.
Reprice unsold items every 14 days. Drop by 10% if no activity, but don't panic-discount. Sometimes an item just needs 30 more days to find its buyer.
Volume is the unfair advantage beginners ignore. The Vinted algorithm rewards active sellers with more visibility. Posting 10 items daily will 10x your sales compared to posting 10 items once per week.
Here's the 3-Step Listing System that takes 12 minutes per item. First, photograph the item in natural light against a neutral background (white wall, wooden floor). Take 5 photos: front, back, close-up of brand tag, close-up of any details, and styled flat-lay.
Second, write keyword-rich descriptions under 100 words. Include brand, size, material, condition, measurements (chest, length, waist), and styling suggestions. Example: "Vintage Levi's 501 jeans, W32 L34, 100% cotton, excellent condition with natural fading. Perfect for casual streetwear. Waist: 82cm, Length: 86cm."
Third, tag correctly. Use all available category, color, and style tags Vinted offers. Tags help buyers filter searches, and proper tagging puts you in front of serious shoppers, not browsers.
Batch your workflow: photograph 30 items on Sunday, edit photos Monday, write descriptions Tuesday, list 10/day Wednesday through Friday. This assembly-line approach prevents burnout and keeps your shop active.
The magic number is 200 active listings. Once you hit that, sales become predictable. You'll average 1–3 sales daily depending on your niche and pricing. Below 100 listings, sales are sporadic and stressful.
Refresh old listings by bumping them every 3–7 days. On Vinted, you can bump items for a small fee or free by using the "closet clear-out" feature (when available). This pushes your items to the top of search results without relisting.
Consistency beats intensity. Listing 5 items daily for 60 days will crush someone who lists 50 items once and ghosts their shop for a month.
Hitting your first €1,000 month is the hardest. Scaling to €5,000 is about systems, not hustle. Here's how to multiply your output without working 16-hour days.
Hire a part-time sourcer (€12/hour) to hit charity shops and recycling banks twice weekly. Give them a brand list, budget per item, and condition standards. They source, you photograph and list. This instantly doubles your inventory without doubling your time.
Automate shipping with pre-printed labels and bulk packaging. I keep 100 mailing bags, 50 boxes, and a label printer on my desk. When an order comes in, I print, pack, and ship in under 4 minutes. No trips to the post office, no handwritten addresses.
Use template responses for common messages. "Is this still available?" → "Yes! I can ship tomorrow, interested?" Buyers ask the same 10 questions repeatedly. Templates save you 2 hours daily while maintaining fast response rates (which Vinted rewards with better visibility).
Create a second Vinted account under a business entity (check your country's regulations). Some sellers run 3–5 accounts, each with a niche focus (Account 1: vintage sportswear, Account 2: Y2K women's, Account 3: designer accessories). This prevents algorithm saturation and spreads risk.
Cross-list to multiple platforms: Depop, eBay, and Vestiaire Collective for higher-value items. I sell 70% on Vinted, 20% on Depop, and 10% on other platforms. Each has a different buyer demographic, so you maximize exposure.
Invest in inventory management software or a custom Notion setup. Track cost per item, list date, platform, sale price, and profit margin. You can't optimize what you don't measure. My Notion Resell OS tracks 600+ items and auto-calculates monthly profit.
The €5K/month milestone hits when you're moving 150–200 items monthly at an average €25 sale price with a 60% profit margin. That's the math. Everything else is just executing the system faster.
Even with the perfect system, three mistakes will torpedo your progress. First, hoarding inventory. If an item hasn't sold in 90 days after 3 price drops, donate it. Dead stock ties up capital and mental energy. Your storage space should turn over every 60–75 days maximum.
Second, ignoring customer service. Vinted rates sellers on response time and issue resolution. A single bad review tanks your credibility. Always respond within 2 hours during business hours, offer hassle-free returns, and solve problems before buyers escalate them.
Third, lifestyle creep. You'll hit €2K months and immediately upgrade your life—new car, expensive dinners, tech splurges. Then sales dip, and you're broke again. Reinvest 50% of profit back into inventory and automation for the first 12 months. Live like you're still broke until the business proves itself for a full year.
Bonus mistake: not tracking metrics. How many items did you source this week? What's your average sale price? Your conversion rate? Your profit per hour? If you can't answer these in 10 seconds, you're guessing, not building. Install tracking today.
How to Become a Professional Vinted Reseller in 5 Steps:
The path from €0 to €1,000/month is clear. Source 100 items for €150. List them at €15–€25 average. Sell 70% in 30 days. That's €1,050–€1,750 in revenue and €900–€1,600 in profit after costs.
From there, it's just repetition with slight improvements. Better sourcing locations, faster listing workflows, higher average sale prices. I went from €800 to €5,000 monthly by doing the exact same things, just more efficiently and at higher volume.
The question isn't whether Vinted reselling works in 2025. The data is undeniable. The question is whether you'll commit to 30 days of consistent action before your brain finds an excuse to quit.
Your first €1,000 month is 120 listings and 60 sales away. That's 4 listings per day for 30 days, with a 50% sell-through rate. Completely achievable if you follow this guide.
Start tomorrow. Not Monday. Not next month. Tomorrow. Grab €20, visit a charity shop at opening time, buy 10 items, photograph them in the afternoon, and list them before bed. Do that every day for 30 days, and message me your results.
Welcome to the business that changed my life. Now it's your turn.
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